STEVE MADDEN

STEVE MADDEN

Probably the most effective way to describe the Steve Madden Store Design Concept in Europe is “Urban”.

The store is a clear and simple expression of the environment where Steve Madden’s products thrive. From cool to hot, smooth to rough; the store design makes use of several materials combined in a tasteful framing of the merchandise.

branding / retail

    • TIMELINE: 2010
    • STATUS: Completed
    • LOCATION: Antwerp, Belgium
    • CATEGORY: Commercial Fashion
    • SIZE: 110 m2
    • PROGRAM: Fashion shoes & accessories store
    • CLIENT: Macintosh Group, Retail Group
    • COLLABORATION: Zest Design+
    • PHOTOGRAPHY: Nicolas Schimp

THE INTENTION IS CLEARLY TO STAGE THE MULTIPLE ACTORS (SHOES AND ACCESSORIES) OF STEVE’S COLLECTION THUS ALLOWING THEM TO TELL THEIR RETAIL STORY. 

In a similar way, the materials used in the interior design are all authentic or larger than life. The washed concrete floor, ceiling and walls set the tone with a 3D tactile touch that only real finishes can deliver. 

WARM WOOD PLANKS AND SOFT QUILTED UPHOLSTERY CONTRAST AND COMPLIMENT THE SURROUNDING MATERIALS.