Probably the most effective way to describe the Steve Madden Store Design Concept in Europe is “Urban”.
The store is a clear and simple expression of the environment where Steve Madden’s products thrive. From cool to hot, smooth to rough; the store design makes use of several materials combined in a tasteful framing of the merchandise.
branding / retail
- TIMELINE: 2010
- STATUS: Completed
- LOCATION: Antwerp, Belgium
- CATEGORY: Commercial Fashion
- SIZE: 110 m2
- PROGRAM: Fashion shoes & accessories store
- CLIENT: Macintosh Group, Retail Group
- COLLABORATION: Zest Design+
- PHOTOGRAPHY: Nicolas Schimp
THE INTENTION IS CLEARLY TO STAGE THE MULTIPLE ACTORS (SHOES AND ACCESSORIES) OF STEVE’S COLLECTION THUS ALLOWING THEM TO TELL THEIR RETAIL STORY.
In a similar way, the materials used in the interior design are all authentic or larger than life. The washed concrete floor, ceiling and walls set the tone with a 3D tactile touch that only real finishes can deliver.
WARM WOOD PLANKS AND SOFT QUILTED UPHOLSTERY CONTRAST AND COMPLIMENT THE SURROUNDING MATERIALS.