LEBON Oral Care was established in 2015. Created by an art historian wife and pharmacist husband duo, the wish was to offer an environmentally mindful, healthy and tasty alternative to most toothpastes on the market.
Employing organic, natural ingredients together with aromas created in the famed perfumeries of Grasse, the Flavorcare collection takes one on a Proust-like journey with each brushing experience.
branding / retail
LOCATION: Belgium, France
PROGRAM: Brand Identity Design, Logo, Packaging
ART DIRECTION: Christophe Remy
The briefing was to anchor the brand in the French tradition, suggesting the lightness, the chic and the and fun of the “Années folles” while conveying a sense of scientific rigor. The result is a colorful, classy geometrical design. Elegant and bold at the same time. The white background translates the pharmaceutical characteristics.
MORE RECENTLY, A NEW RANGE, LEBON ESSENTIELS WAS LAUNCHED. 100% ORGANIC, SUSTAINABLE, NATURAL INGREDIENTS WITH ROBUST EFFICACY.
THIS VISUAL IDENTITY SYSTEM AND VISTION THAT’S PLAYFUL YET ELEGAN IN THE SAME TIME, BRINGS A NEW PERSPECTIVE TO THE WORD OF ORAL CARE.