DELBOVE
The ancient Delbove cosmetics brand was revived in 2013 with a fresh & sophisticated look reminiscent of its glorious past.
After reinventing the branding and packaging for the entire product range, the client asked us to develop a store concept capable of expressing the brand’s essence.
branding / retail
- TIMELINE: 2013-2016
- LOCATION: Brussels & Antwerp, Belgium
- CATEGORY: Commercial
- SIZE: 80-110m2
- ASSIOCIATION & ART DIRECTION: Christophe Remy
- PHOTOGRAPHY: Nicolas Schimp
THE BOUTIQUES HAVE A 3 ZONE LAY-OUT: AN EXHIBITION SPACE, AN INFORMATION & CONVERSATION SPOT AND AN AREA FOR EXPLORING AND TESTING THE PRODUCT.
WE COMBINED AN ESTHETIC OF THE PAST, NOSTALGIC GRAPHICS OF THE 1940S AND ROUNDED FURNITURE THAT EVOCATES A “MAGIC CABINET” – INSPIRED ON THE BRAND NAME ‘MARION LA CRÈME SORCIÈRE’ (‘SORCIÈRE’ IN FRENCH ALLUDES TO WITCHCRAFT AND ENCHANTMENT).
THE COLOR PALETTE OF CREAMY WHITE, GOLD, ROSEWOOD AND A TOUCH OF PLUM VIOLET, TOGETHER WITH THE MATERIAL CHOICES AND TEXTURES GIVE THE STORES A BALANCE OF SOBRIETY, ORIGINALITY AND A TOUCH OF MAGIC.
