Audio Nova are high-tech clinics & boutiques for hearing devices.
For such type of premises, it is crucial that all visitors feel at ease in a clean, yet warm and colorful environment.
Soft-touch materials and curved shapes increase well-being and provide fluidity to the concept.
branding / retail
- TIMELINE: 2006-2016
- LOCATIONS: Europe
- CATEGORY: Commercial
- SIZE: 100-220m2
THEREFORE, WE SOFTENED MEDICAL WHITE WITH WARM GREY, WHILST GREEN TOUCHES BRING FRESHNESS AND ARE A REMINDER OF THE BRAND LOGO AND IDENTITY.
THE EYE-CATCHER OF THE CONCEPT IS A LARGE SCULPTURAL DISPLAY THAT EMULATES SOUND WAVES AND CONNECTS THE 3 AREAS OF THE SPACE: RECEPTION, WAITING & SHOPPING AREA.
THE BOUTIQUES HAVE A 3 ZONE LAY-OUT: AN EXHIBITION SPACE, AN INFORMATION & CONVERSATION SPOT AND AN AREA FOR EXPLORING AND TESTING THE PRODUCT.