2TEC2 is manufacturer of high tech flooring. The briefing for their exhibition booth was to show the beautiful collection of rugs, but above all the flexibility in terms of color palette & materials.
In order to be able to show the wide variety of flooring, we adopted a vertical two-sided display of all finishings. We used certain geometry and lines to create a beautiful architectonic effect, and a more structured space.
branding / retail
- TIMELINE: 2013
- LOCATION: Brussels, Belgium
- CATEGORY: Commercial
- SIZE: 80m2
- PHOTOGRAPHY: Nicolas Schimp
THE COMPLETE BOOTH IS MADE OUT OF 2 MATERIALS ONLY, BLACK MDF AND 2TEC2’S FLOORING, TO ENSURE MAXIMUM ATTENTION TO THE PRODUCT ON DISPLAY AND NOT THE BOOTH STRUCTURE.
THE SPACE IS CREATED BY 40 STRIPES OF 25CM WIDTH, WHERE EACH ONE DEFORM, TWIST, REDUCES WIDTH, PULL UP AND DOWN FOR MAKING THE FUNCTIONS OF; PRESENTATION, COMMUNICATION, SITTING, TABLE, DESK, LIGHTS OPENINGS, STORAGE.
THESE STRIPES ARE COVERED WITH CARPET IN ONE SIDE WHEN THE OTHER SIDE IS PAINTED IN BLACK. THAT ALLOW TO SEE ALMOST THE COMPLETE COLLECTION OF 2TEC2, WHICH ALLOW TO HAVE THE ENTIRE SHOWROOM AS A DISPLAY.